If you’re a business owner, doubtless now more than ever before, you’re desperately searching for ways to help your business not only stay alive, but thrive; especially with the festive season in full flow. Fortunately, there is a simple and affordable way to help achieve this, and it involves blogging.
Statistically, websites with regularly updated and engaging blogs, will attract more new customers, build loyalty with their existing ones and go on to become leaders in their field. If you haven’t yet discovered what a blog could do for your business, maybe it’s time to find out! Below are 7 ways that blogging can encourage your business to both bloom, and boom!
1. Say goodbye to empty virtual parking lots and hello to increased web traffic!
When you post frequently, and with blog content that is consistently interesting, accurate and engaging, you’ll almost certainly see an increase in traffic to your site, and we all know what more traffic means: potential sales and potential profit!
2. You can welcome new customers
Whatever an individual is shopping for, they’ll be more inclined to buy it from a business that provides up to date and relevant information about the product or service they want. A blog that does exactly that, is certain to attract more new customers.
3. Be informative and fun, and reach a wider audience
Not every visitor to a website wants to be bombarded with facts, figures, statistics and data; some are simply looking for an entertaining read, and if you can provide this for them while they read about something that you’re promoting, you just might encourage them to buy from you, too.
4. Grab the opportunity to showcase your wares
Blogs are a fantastic way of showing your audience examples of your work, what you’re offering them, and your progression. Think of a blog as being like a portfolio in which you can impress potential customers and give them ample reason to choose your business, over your competitors.
5. Reap rewards for years to come
Many websites have blogs that are viewed days, weeks, months and even years after they were first created, and by updating them regularly and responding to online customer feedback associated with blog posts, business owners can reap the rewards of a blog post indefinitely. This doesn’t mean that you should stop creating new blog posts, but concentrate on making each blog post great so that it can continue to be relevant long into the future.
6. Seize networking opportunities
Following the blogs of your competitors is an effective way of tracking their progress, and of finding ways to make your business unique, and stand out from the crowd. Doing so also presents an opportunity to build strong and sustainable networking links with others within your field or industry.
7. In blog we trust!
The reputation of any business is often its bread and butter, and with a consistently engaging blog that offers something informative and interesting to its readers, a business can quickly establish trust among its customers or site users, and ultimately, build an honorable reputation.
By adding regular blog posts to your website, you could help give users another reason to visit it, learn from it, and ideally, buy from it!
If you don’t have the skills, know-how or time to write blog posts, why not outsource it to someone who does? Experienced copywriting services are there to help you achieve consistently great results, and if you haven’t worked with one yet, perhaps now is the time.