With global social media users in larger numbers now than ever before, platforms such as Facebook, Instagram, Twitter and YouTube are thriving, and if your brand isn’t busy getting social, you could be missing out on the chance to expand your customer base and grow your business.
Read on to discover essential tips for giving your brand a leg up the business ladder, with the use of social media:
Drive traffic to your e-commerce stores with social media
Targeted advertising, such as on Facebook, can be extremely effective in driving traffic to your ecommerce store, and with the right kind of marketing, you can totally take advantage of the billions of users who scroll through Facebook every day. To find out more about effective social media marketing, engage with a digital marketing company who will have all the latest techniques, strategies and ideas to help your ecommerce store sell out!
Engage and grow your audience with videos on social media
With so many creative and hugely effective ways to use videos to promote your brand and business on social media, there is little excuse for not taking advantage of this simple, cost effective form of marketing. Videos don’t have to be super professional; they just need to be interesting, fun and/or informative, and perhaps most importantly, appropriate.
Have relevant, global influencers promote your brand for you
Influencer marketing – if you hadn’t already heard – is one of the newest and most popular ways for businesses to gain new customers. With influencers often considered to be far more relatable than celebrities, partnering with those relevant to your field, could be you ticket to success.
Use social media to reward users before they become customers
With so much competition out there, you need to show potential customers that you can give them everything they need, and more, and all without asking them for a dime. Building engaged followers of your brand is made easier when you provide them with content that they can use and rely on to solve their problems and fulfil their needs. Then, once they’ve learned that you can be relied on to give them what they need without asking for anything in return, they will be more inclined to part with their money and buy a product or service from you. Make your product or service outstanding, and you’ve got a potential pool of customers for the lifespan of your business.
Shout about your business on social media
Social media isgreat for providing businesses with a free platform upon which to tell audiences all about themselves, and if you do this effectively, your business could soon be running rings around your competitors. Brand storytelling, as it’s referred to as in the industry, is a remarkably powerful tool for businesses seeking to make better, more meaningful connections with their audience, and for more advice and guidance, seek help from a web writing service, who will soon having you blowing your own trumpet on social media!
With these tips, you should be better placed to develop and put into action, an effective social media strategy, and when you do, you’ll be able to sit back and watch as your business begins to grow.